The UZCARD national payment system has long become an integral part of everyday life in the country. From in-store purchases to transport fares and online services, millions of transactions pass through its infrastructure every day.

Today, the company is unveiling a new slogan — “Live made ease.” It articulates the principle at the core of UZCARD’s operations: technology should remain seamless and serve people’s convenience.

This philosophy is built on a large-scale infrastructure developed over many years. There are 24 million cards in circulation. Across the country, 260,000 POS terminals and more than 18,000 ATMs accepting UZCARD cards are in operation.

Payments and transfers have long become a natural part of everyday life, and users often do not stop to think about which system powers this process. The new slogan makes that role clearer and more visible.

The update also extends to the brand’s visual system: the logo retains the recognizability familiar to users while becoming more modern and adaptive. The refreshed brand identity is designed to make the company’s communications more cohesive.

The new stage of brand development is also grounded in the values that define UZCARD’s operations: reliability, technological advancement, accessibility, and customer-centricity. These values shape the company’s approach to developing payment infrastructure and services: ensuring system stability, implementing modern solutions, making digital payments convenient for a broad audience, and maintaining a clear focus on users’ real everyday needs. In this way, the slogan “Live made ease” becomes an accurate expression of the approach on which UZCARD is building its future.

UZCARD. Life, made easy.